In questo articolo
For us at Sacchetti di Tessuto, packaging is not just a wrapper or a container: it is an extension of a brand, a visual and tactile message that reflects the soul of the product it holds.
When a client chooses us, they bring with them a vision, an identity, a universe to convey. It is our responsibility to shape this through solutions that respect (and enhance) that vision and identity. This is a technical and creative challenge every time, which we enjoy approaching with a handcrafted attitude and a tailored attention.
For this reason, each project becomes a unique process of customisation: we analyse the needs, select the materials, and through successive testing, we assess finishes and colours. Only when everything perfectly aligns with the client’s identity do we start production.
In this case history, we tell you how we fulfilled the request of a major Swiss brand active in the field of regenerative aesthetic medicine, which sought packaging that reflected the high quality of its products.
The client’s requirement
A Swiss company specializing in cutting-edge solutions for regenerative aesthetic medicine was looking for packaging that would reflect the excellence of its treatments. The client had previously worked with a manufacturer abroad, but that no longer met their need for versatility and direct communication with suppliers. This led them to choose us for a project focused on greater care in raw material selection and processing, with more continuous and immediate dialogue. Their goal — in summary — was to invest in quality and customisation to increase the final perception of the brand. The requirement was clear: create exclusive bags to accompany the flagship product kits, offering a luxury experience to customers. Beyond this, however, our prospects requested something more, a service going beyond our usual offering: hair bands made of the same material, finish and colour as the bags, to be included in the kits as an extra "pampering" for buyers.
The request: refined packaging for luxury medical-aesthetic products
How to concretely translate the client’s request? What characteristics should these bags and hair bands have to meet the demands for greater support, quality and customisation? We can summarise them as follows:
- High-quality velvet material, to convey a sense of prestige and exclusivity.
- Availability of colours very faithful to the brand’s visual identity, which in this case included black, warm white and petrol green in the palette.
- Embroidered logo rather than printed, in three variations (gold, silver and pale yellow), for a tailored style customisation.
- Waterproof inner lining in the bags, to protect the products inside.
- Production of a series of 5,000 bags and 10,000 matching hair bands.
Sacchetti di Tessuto's solution
Our solution was to propose a soft velvet derived from the furnishings sector, ideal for conveying a luxurious feel. For the bag, a classic shape was chosen for its timeless elegance. As for the logo embroidery, thanks to the help of an expert tailoring team, we achieved high definition and excellent colour rendering.
The hair bands, made from the same fabric as the bags — as mentioned — presented an additional challenge but were developed made to measure, following the same artisanal finishing process, to best meet the client’s needs.
Timing and production
Despite the complexity of the project, production was completed in about 15 days. The creation of the hair bands required particular care, especially in applying the velcro and stitching, but the result exceeded expectations.
Client satisfaction and the new project
The client was extremely satisfied with the quality and aesthetics of the packaging, not only for the quality of materials and finishes but also for the care with which every detail was managed: from initial samples to the final product outcome, including rapid timing and efficient coordination. This positive experience led to renewed trust: the brand chose to continue the collaboration by commissioning a new project: the production of gold satin bags, designed to accompany another luxury kit in their collection.
If you are also looking for packaging that enhances your product and tells your story, contact us to discover how we can create made-to-measure solutions for your brand.
