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Trade fairs, conferences and industry congresses: how can you make your company stand out from the rest? The booth, name and products are certainly fundamental, but promotional items are also important. So make sure the promotional items you distribute are memorable and well packaged.
The promotional item is your company’s business card and, if presented with a well-designed, custom and eco-friendly packaging aligned with your company’s style, it will hardly be discarded at the end of the event. It will represent a keepsake that your guests can treasure for a long time.
Generally, promotional items are practical objects—mugs, office accessories, bottles, food packages—and recipients can use them daily, carry them with them and give visibility to your company logo. Yet the packaging containing the promotional item can also promote your company, because the packaging delivers the first impression and therefore must be impeccable!
How to package promotional items? Choose fabric bags
To contain promotional items, you can use fabric bags! They can be customised with your company logo, and you can choose from various sizes, formats and colours. This demonstrates that your company is attentive to sustainability, as you prefer ecological and recyclable packaging over plastic or paper: packaging that can be reused multiple times over time, in different alternative ways and remains visible for long. Personalised with your logo, it acts as an additional form of advertising. Moreover, fabric bags are more refined than traditional paper bags, and can look elegant and luxurious or sporty and practical. At the same time, they are low-cost packaging with long-lasting durability.
There is a perfect fabric bag for every promotional item
For high-fashion brands—precious and elegant objects—you can opt for velvet or satin bags. For a simpler and less sophisticated style, you can opt for cotton. If you look for something ecological and at the same time durable, you can choose bags in jute, juco and hemp. There is a fabric bag for every promotional item.
Velvet bottle holder
If the promotional item is a bottle of fine liquor, wine or whisky, it needs an elegant cover made of precious fabric such as a velvet bottle holder, in black colour with gold hot foil stamping, candy closure and golden knot cover.
Further reading: How to package a bottle with a fabric bag
Jute bag for legumes and dried fruit
If you attend a food sector trade fair, you might gift a package of fresh fruit and legumes. The fabric bag is ideal for this type of gift. For example, you can choose to package the food in jute bags, simple and practical in style, reusable for containing packs of walnuts, lentils, beans and any other type of legume or dried fruit.
Cotton pouch for cosmetic and perfume samples
Do you run a cosmetics company? A small cotton pouch is an excellent idea to contain perfume and cosmetic samples: natural cotton is a durable and reusable fabric, and your customers can use the pouch as a makeup bag to carry in their handbag.
Jute pouch with front flap for documents and catalogues
Brochures, catalogues, price lists: if the event is exclusive and you want to make a lasting impression, why not gift a pretty and useful packaging? A jute pouch with front flap is perfectly suited for these occasions: very elegant and original packaging that protects its contents from moisture, liquids and tears, and transforms into a document holder for daily office use.
