In questo articolo
eCommerce packaging for the cosmetics sector must be chosen carefully because it is dedicated to transporting very delicate products. Therefore, selecting durable packaging and bags allows the company to carry out secure shipments, protecting the product from various external factors such as sunlight, dust, humidity, and impacts.
Equally important, when choosing packaging it is necessary to prioritize an ecological material, abandoning plastic to promote natural packaging that is more durable, reusable, and eco-friendly. This choice can bring benefits to both the environment and your brand: here is why.
Why choose natural bags for eCommerce packaging in cosmetics
For the cosmetics sector, packaging is very important because it serves multiple functions: it protects the products, respects the environment, and helps promote the brand’s values.
Using natural packaging instead of conventional plastic packaging reduces the consumption of polluting materials and encourages people to reuse.
In particular, the advantages of this choice are numerous because eco-friendly materials are:
- durable;
- reusable;
- ecological;
- customizable;
- excellent for defining marketing strategy and brand reputation.
The ideal approach, therefore, is to consider sustainable materials made from recycled and/or recyclable materials, such as cotton, jute, or hemp.
Custom packaging: the right lever to do marketing
Beyond protecting the items, the packaging represents a very important marketing tool because it is the first thing that the customer sees when receiving the product after purchase. For this reason, customizing the packaging with the logo can be an excellent way to spread your company’s name.
For example, you can wrap cosmetic products in a fabric shopper bag with a customized logo that your customers can then reuse for everyday activities, such as grocery shopping or a museum visit. Your company name will be seen by others who, out of curiosity, will search for your brand online. Moreover, the choice of packaging material will also impact your company’s brand reputation. Let’s look at how in the next paragraph.
The importance of eco-friendly packaging for Italians
There are more and more people who purchase through eCommerce and prefer to add products with ecological packaging to their cart. According to the Packaging Observatory for Fast-Moving Consumer Goods, maintained by the research company Nomisma: “sustainability continues to play an important role in Italians’ purchasing decisions.”
For 92% of the sample interviewed by Nomisma (1,000 people aged 18 to 65): “sustainability means making purchasing decisions that take into account the characteristics of packaging, a vehicle for values and information.”
To understand the importance of this discussion, consider that green packaging has influenced decisions in many sectors, including food. According to data presented at the Observatory, “in the last 12 months 65% of Italian families have bought a product because it had more sustainable packaging compared to other brands. At the same time, 19% stopped buying a product because its packaging was not considered sustainable.”
This example shows us that environmental issues are important to consumers and that choosing the right packaging for one’s products (in any sector, including cosmetics) must consider natural and environmentally sustainable materials.
How eco-friendly packaging can improve eCommerce brand reputation
The data we have seen provoke reflection and highlight the importance of adopting sustainable packaging for every type of product, including cosmetics. Replacing old plastic packaging with sustainable materials that can be reused and recycled is now essential for a company. This choice signals a clear stance that can improve brand reputation and help acquire new customers.
Those who can concretely demonstrate their sensitivity (and respect for the planet) will meet people’s expectations. Furthermore, sharing values will increase trust and loyalty toward the brand. Economically, by applying appropriate marketing strategies, this can translate into retention and a potential increase in sales.
For example, you can announce the packaging change on social media and the company blog with a post that clearly defines your values and the reasons why the brand chose to prioritize eco-friendly packaging.
So, if you have an eCommerce, you may consider using customized fabric bags. Let’s see how to package your products: below you will find many useful tips!
There is a bag for every situation and every product: here is how to choose the right one
Toiletry bags, beauty cases, made to measure pouches for your cosmetic products, and simple bags: the choice is more than wide. These packaging options can be customized to satisfy every client’s tastes and can be enhanced with decorative accessories, such as ribbons and cords, or with writings, logos, and drawings, also useful for spreading your brand name.
In particular, fabrics such as cotton, jute, or hemp are very durable and difficult to tear and can be used for a long time to store cosmetics. Let’s better explain how to choose the right bag for these products, with some practical examples.
Bio-ecological bags for 100% sustainable packaging
If you have a bio cosmetics eCommerce, fabric bags are the most suitable packaging. Most of the fabrics used to make the bags are ecological and recyclable. Cotton, in particular, suits the needs of the cosmetics sector very well: a pink canvas cotton toiletry bag is an ideal example to hold creams and bio cosmetics.
What to choose for cosmetics carried in a handbag? The makeup pouches (also available in mini versions) are perfect for storing smaller makeup items, such as lipsticks and nail polishes. Attractive and very practical, these bags with zipper closure seal the opening perfectly to prevent products from getting lost among other objects in the bag or—worse!—from opening and spilling everything.
Bags for bottles
Bottles also need protection: water, sunlight, and humidity can damage the product. In this case, a linen bag that is soft and closed with a simple drawstring can be an excellent solution to consider: it is spacious, does not take up much space, and is very convenient because it can be hung or stored in a cabinet.
Those who prefer colorful packaging can choose a pink canvas cotton bag. Practical and durable, it can hold bottles of perfume, shampoo, conditioner, and creams that the customer can always carry along, whether traveling, at the gym, or at the pool.
Bags for soap bars
Now a practical idea for those who buy organic soap bars. A shower shelf is not advisable for storing them after use because soap bars might get dirty, crumble, or fall constantly. However, soaps cannot be left in the bathtub or on the sink either.
One idea is to enclose these soap bars in a cotton mesh bag, an ecological package that the customer can also use after purchase. The bag is small, can hold the soap, and can be hung on the shower rod. Furthermore, our packaging is made with cotton yarns certified by Oeko-Tex® and is therefore harmless to the health of those who use it.
You can also choose a hemp bag with a washcloth. Besides containing the soap, it becomes a shower glove. A great gadget for your customers!
And finally... mesh bags for the most delicate products
Mesh bags are suitable for holding small cosmetics. They are also ideal for the launch of new products because bottles and jars are easily visible while being protected by a durable, breathable, and washable fabric.
Our natural cotton mesh bag with yarn certified Oeko-Tex® is made of natural cotton yarns that provide softness and durability. The certification confirms that the yarn has been tested and therefore the product is harmless and poses no health risks. For this reason, it is perfect for holding soaps, creams, face/body sponges, and all those products that may come into contact with the skin.
Have you chosen the right bag? Discover how to recognize quality fabric bags!
