In questo articolo
Every product needs packaging that best enhances it. In fact, over the years packaging has become a true communication tool, because it not only protects items for sale but also increases their value and makes the company recognizable.
A true business card for brands that can be leveraged in corporate marketing strategies.
If you need to present your products at a trade show, require packaging that distinguishes your products, or an accessory to include with purchases on your ecommerce site, we recommend custom fabric bags.
Why use promotional customised fabric bags to advertise your brand
Satin, cotton, hemp, linen, velvet… whether a vintage product or a precious item, every fabric can give the right effect to the product it contains.
Fabric bags are an excellent corporate marketing tool because they can be customised in every detail: shape, color, fabrics, accessories, closures and handles, and especially you can print your logo or other elements that make your brand recognizable on their surface.
But there are many more reasons to use customised fabric bags. By choosing this type of packaging — more sustainable and durable than others — you can:
- demonstrate your commitment to the environment: fabric bags are a more ecological alternative to other types of packaging, especially if you choose natural and certified yarns;
- customise your packaging creatively: for holidays, product launches, or to refresh your brand’s visual identity. There are many occasions! For example, during the Christmas season you could opt for jute Christmas bags with your logo or a felt shopper, in summer a cotton mesh bag, in spring some comfortable certified cotton bags…
- give your packaging a second life as reusable items: fabric bags are resistant to tearing and moisture, easy to wash, and ready to hold groceries, gym clothes, university notebooks…
- find original packaging for your products because they are versatile: they adapt to whatever they contain and can be used in any sector. Once taken home by the customer, as we have seen, they can be reused to hold other objects and for different purposes from the original one: one example? For everyday shopping!
- carry your brand for a long time, as if they were miniature billboards: on the way from the store to home, and each time they are used, customised bags carry your logo around, attracting the attention of new audiences in many different places and for a long time.
Customising the bag is therefore fundamental for your brand’s marketing: the logo is a graphic element that can easily attract attention and curiosity and remain imprinted in people’s minds.
Beyond graphics, it is also important to choose the right material to make the bag according to the product it will contain and the style of your brand.
Here are 7 ideas for creating customised bags useful for your company’s marketing and communication strategy.
1. For sustainable-conscious cosmetics brands: the bag in certified natural cotton in natural tones
Bags in certified natural cotton are made of fabric fibers that, to be considered sustainable, have passed rigorous quality controls. They are therefore a "green" alternative to traditional plastic packaging.
Moreover, cotton itself has many other qualities: it is durable and soft, hypoallergenic and versatile, and can be used to contain any type of product, especially those that, due to their delicate composition, require safe and healthy packaging (such as cosmetics, lingerie or food).
Look, for example, at this natural cotton makeup pouch, natural and 100% biodegradable:
It can be customised with water-based ink printing. Ecological in every aspect, it is perfect for holding natural cosmetics and creating a 100% green promotional kit.
What do you think instead of this double-sided drawstring bag?
The outside is made of heavy natural cotton canvas, while the inside is 100% eco-friendly cotton drill. The short handles, also in cotton canvas, make it perfect as packaging for fashion accessories and cosmetics or for promotional launches of beauty products.
You can use it to carry makeup, creams and personal items or to display your products at trade shows: whoever buys it can also use it as a normal tote bag.
2. For luxury brands: the elegance and versatility of velvet bags
Products that require an extra touch of elegance to be best showcased can also find an ally in fabrics. In this case, one of the materials most suited to this purpose is velvet.
Velvet, with its softness and shine, can adapt to various sectors and can contain footwear and fine leather goods, jewelry, perfumes.
An example of its versatility? Take a look at this velvet cover with flap and front pocket for music CDs!
Elegant and customised with gold prints, it can contain limited edition CDs and vinyl records: truly exclusive, sophisticated and impactful packaging.
The alternative to velvet: velour
You can also use velvet to contain precious bottles. In this case we recommend a bag in velour: a cotton-based fiber, delicate and soft, treated with a special process that gives it a velvety effect.
In the photo you can see some of our velour bags with candy closure, customised with hot foil gold stamping. Ideal for containing high-value bottles: PDO olive oil or special wines.
3. For brands that do not give up originality: the uniqueness of Jacroki
With packaging in Jacroki you can captivate and amaze your clients!
Why? Because it is a material unique in its kind: not only is it durable and ecological, but it looks like a paper bag!
This Jacroki fabric cover with flap closure, minimal and elegant, is perfect displayed in a shop window or at a stand.
You can adapt it to any product: to contain fashion accessories and eyewear, or jewelry, but also brochures and books!
Do you sell or produce cosmetics? Jacroki fabric pouches are ideal for you. Customisable in size and color, with zip closure, you can hot-stamp your logo on them, achieving a shiny gold and silver foil effect.
4. For fashion brands, shoemakers and leather goods manufacturers? There are satin bags
Those who sell leather accessories or footwear can use satin. Models like this glossy white satin bag, with drawstring closure and customised with silver printing, can contain luxury bags and footwear.
Satin is a soft fabric that naturally adapts to what it contains while protecting it from dust and moisture.
If you sell footwear and prefer other alternatives, don’t worry: other fabrics like microfiber, cotton or TNT (non-woven fabric) can perform the same function without compromising elegance and durability.
5. For brands “from another era”: dark brown velvet that adds a vintage touch
Vintage has its charm, especially when it materializes in this dark brown velvet cover bag resembling alcantara in which you can place aged whisky bottles.
With its style and timeless elegance, this model with drawstring closure and customization with hot gold stamping is the ideal packaging to satisfy collectors of liquors, champagne bottles or fine wines. Alternatively, you can use it to promote limited edition bottles!
6. For minimalist style brands: bags in natural fabrics such as hemp, jute and linen
Conveying your commitment to environmental protection is very important for many brands. Consumers also appreciate green packaging made with natural fabrics.
These fabrics suit brands with a minimalist style.
Hemp, linen, jute, cotton are simple yet elegant and sustainable: they do not require special processing while being extremely versatile and attractive.
They are especially popular in sectors such as cosmetics, fashion and food. Being ecological fibers, they are not harmful to the environment or to people’s health and do not compromise the composition of the products they contain.
In cosmetics, linen and cotton are often used to create pouches which clients can then use for a long time as beauty cases, but there are also other more distinctive alternatives such as the hemp fabric bag with washcloth, which can be used to contain natural soaps and even as a shower glove. Buyers can actually use it in the shower as a sponge. The fabric dries without risk of mold formation or print fading during frequent washing.
